Nielsen Admosphere

ABCDE socio-economic classification

The ABCDE socio-economic classification was developed for the Bulgarian TV market by MEDIARESEARCH (currently Nielsen Admosphere) in 2016.

What is the ABCDE socio-economic classification?

  • It diversifies Bulgarian households according to their social, economic and educational characteristics.
  • It comes in the form of a continuous index or score and a categorical classification with 8 categories:
  • A (highest), B, C1, C2, C3, D1, D2 and E (lowest).
  • It is intended to define target groups for TV audience analyses as well as planning and evaluation of advertising campaigns.
  • Households are classified based on large amount of information: household head’s education and professional status, number, age and economic activity of household members, household ownership of selected durables, settlement size and region.

For download

Try the Czech version of the classification ABCDE yourself!

Download the ABCDE calculator, allow macros in Excel, and find out the position of your household compared to the average Czech household.

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