Meet our company

Who we are

Who are we?

We are Nielsen Admosphere Bulgaria

A research agency with a wide portfolio of products and services with a special focus on methodologically and technologically demanding projects. We are part of the global Nielsen network. We are dedicated to measurement and research in these areas:

  • media research (incl. TV audience measurement)
  • advertising monitoring Ad Intel
  • market research
  • analysis and data processing

We offer the comprehensive services of a reliable research agency with the background of the international company Nielsen.

We are members of the international Nielsen group

We offer our clients locally specific solutions while using our global experience.

Adwind Software

One part ofthe Nielsen Admosphere group is Adwind Software, a software company which develops software for working with data from audience research and advertising monitoring.

Quality guarantee

We are members of...

We are members of the Bulgarian association BAMOR that affiliates research professionals from the area of marketing and public opinion.

Go to BAMOR website

Bulgaria has its representative within this prestigious European media research organization. EMRO accepted Nielsen Admosphere Bulgaria as a member in 2016.

Go to EMRO website

Our company management are members of the worldwide professional association for market and public opinion research.

ICC/ESOMAR International Code

Our team

There are 190 professionals in Nielsen Admosphere. We draw on the experience of the global team that numbered 43,000 people in 2020.

Elka Petrova
Head of Ad Intel BG and Member of the Board, Nielsen Admosphere Bulgaria
Banie Georgieva
Head of TAM BG
Petr Matyastik
Operations Director
Eliska Morochovicova
Communication Manager CZ/SK/BG
Tereza Simeckova
Chairwoman of the Board, Nielsen Admosphere, a.s. and Chairwoman of the Board, Nielsen Admosphere Bulgaria
Michal Jordan
Vice-Chairman of the Board, Nielsen Admosphere, a.s. and Vice-Chairman of the Board, Nielsen Admosphere Bulgaria
Michal Koníček
IT Director


Would you like to cooperate with us? Do you have any questions about our products? Write to us and we will get back to you!

Thank you for your message. We will reply as soon as possible.
Oops, something went wrong. Please, write to us at