Our social responsibility


We support projects that are close to us and make sense to our employees as well as society as a whole.

We promote media education

We operate the web page www.TVmeter.admosphere.bg for everyone looking for answers regarding peoplemeters and television audience measurement itself. Whether you are interested in finding out what peoplemeters look like, how households are selected for the measurement, or if the sample of these households is large enough, all this information is available on the website.

We help together with our respondents

Members of our online panels (known as European National Panels, or Bulgarian National Panel in Bulgaria), which we co-own, actively use the opportunity to donate their earnings from competing surveys to charities and non-profit institutions.

Nielsen’s Global Responsibility & Sustainability

Nielsen‘s Global Responsibility & Sustainability strategy includes all environmental, social and governance (ESG) issues that affect our business, operations, and all internal and external stakeholders. Our global teams work together to have an uncommon impact in the marketplaces and communities where we live and serve. Learn more about Nielsen’s global impact below.