Nielsen ONE Ads, the latest innovation in measurement, providing a consistent, comparable and deduplicated view of ads across screens, is available on the US market now. For the first time, advertisers, brands and publishers will be able to understand reach and frequency, deduplicated across linear TV, connected TV, desktop, and mobile. Nielsen ONE Ads will allow publishers to show the strength of their platforms and buyers of media to find the most efficient and effective places to advertise to reach the right audiences.
From a total viewing perspective, streaming was the clear outlier during the week of Christmas, as Americans watched a total of 183 billion minutes – an all-time high – across the growing range of over-the-top platforms. The spike in streaming viewing also gave streamers 33% viewing share of total TV viewing during the week of Christmas, which was the most as measured by Nielsen.
This new audience measurement report, which was created using methodologies conceptually similar to The Gauge in the U.S., will provide Mexico's and Poland’s media industry with a monthly analysis of television viewing across key delivery platforms.