We have a detailed overview of Bulgarian advertising

Ad Intel advertising monitoring

We bring an integrated and structured overview of advertising, monitored across TV, radio and print media types. We carry this out in Bulgaria and in the CR. We are part of the global Nielsen group, which provides Ad Intel in more than 30 countries around the world.

link
Go to Ad Intel page on Nielsen.com

What media do we monitor in the CR?

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Television

More than 35 Bulgarian
TV channels

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Print

More than 45 printed titles (national newspapers and magazines)

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Radio

Over 25 radio stations in Sofia region

What can we offer?

detailed overview of advertising value

Advertising monitoring

We find information for you about the pricelist value of advertising space.

The data is obtained by independent collection and analysis based on our transparent methodological processes.

We know what adverts look like

Creative monitoring

We provide an audio-visual form of the advertisement (creative) as published in specific media.

We further examine advertising campaigns

Analyses and outputs from our database

We create tailored analyses and studies of advertising campaigns carried out in Bulgaria.

The focus of the analysis can be on specific media, clients, brands or product segments.

We are here for you

An above-standard client service

We take a responsible and professional approach. Along with our experienced consultants we offer continuous support and can guarantee flexibility and ability to react to market requirements.

Alongside data we offer a sophisticated analytical software, Adwind Kite.

So you can always access all the data you need, online.

Why choose Ad Intel from Nielsen Admosphere Bulgaria?

Our edge

How can you use data from advertising monitoring?

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Analysis of competitors

Overview of advertising activities of your competitors according to your specification. Daily, weekly or monthly reporting. Yearly summaries.

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Monitoring of trends

Information about changes in the use of different media types or specific media. Information about the popularity of advertising formats, seasonal influences, and the volume of the advertising market over time.

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Media audit

Thanks to our data you can verify that your advertisement was really published. The outputs from monitoring make better evaluation possible and more effective cooperation between advertiser, media agency and media, for instance through detailed post-buy spot analysis.

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Combination of data with other sources

Advertising monitoring can be linked with other data sources. A common combination is with information about media impact (audience, traffic, listenership, readership) or with sales data. Thus you can obtain reliable information about the impact of your advertisement.

Our database contains information about advertising campaigns carried out in Bulgaria since the year 2016.

We keep improving Ad Intel according to market needs.

We make regular adjustments to the methodology according to current market needs. 20 staff in Nielsen Admosphere Bulgaria are involved in the Ad Intel product.

Are you interested in advertising monitoring? Contact us!