We bring an integrated and structured overview of advertising, monitored across TV, radio and print media types. We carry this out in Bulgaria and in the CR. We are part of the global Nielsen group, which provides Ad Intel in more than 30 countries around the world.
More than 35 Bulgarian
More than 45 printed titles (national newspapers and magazines)
Over 25 radio stations in Sofia region
We find information for you about the pricelist value of advertising space.
The data is obtained by independent collection and analysis based on our transparent methodological processes.
We provide an audio-visual form of the advertisement (creative) as published in specific media.
We create tailored analyses and studies of advertising campaigns carried out in Bulgaria.
The focus of the analysis can be on specific media, clients, brands or product segments.
We take a responsible and professional approach. Along with our experienced consultants we offer continuous support and can guarantee flexibility and ability to react to market requirements.
How can you use data from advertising monitoring?
Analysis of competitors
Overview of advertising activities of your competitors according to your specification. Daily, weekly or monthly reporting. Yearly summaries.
Monitoring of trends
Information about changes in the use of different media types or specific media. Information about the popularity of advertising formats, seasonal influences, and the volume of the advertising market over time.
Thanks to our data you can verify that your advertisement was really published. The outputs from monitoring make better evaluation possible and more effective cooperation between advertiser, media agency and media, for instance through detailed post-buy spot analysis.
Combination of data with other sources
Advertising monitoring can be linked with other data sources. A common combination is with information about media impact (audience, traffic, listenership, readership) or with sales data. Thus you can obtain reliable information about the impact of your advertisement.
We make regular adjustments to the methodology according to current market needs. 20 staff in Nielsen Admosphere Bulgaria are involved in the Ad Intel product.